AI-native product & growth marketer

I build the systems behind measurable growth.

I lead GTM, lifecycle, and product marketing, then build the sites, automations, dashboards, and tools that make the work measurable.

Current baseDubai, UAE

StatusAvailable immediately

Explore selected work Download résumé

Email LinkedIn GitHub

Current baseDubai, UAE

StatusAvailable immediately

Work authorization

UAEGolden Visa · Authorized · Immediate start

IndiaIndian citizen · Authorized

United StatesRequires cap-exempt H-1B sponsorship

01100+AI visibility markers 0210,000+Bloodrec users in year one 0330%+ / 25%+MQL / SQL lift at Trussme 0425%Conversion lift at Armada

01Selected work

Strategy is useful. Shipped systems are better.

Four roles where research, positioning, campaigns, product decisions, and technical delivery moved the same number.

Iyara Labs · AI visibility agency

Co-Founder

Visit Iyara Labs

Built the company, the pipeline, and the product layer from zero.

Iyara needed more than an agency proposition. It needed a way to measure how brands appear across AI search, a credible market presence, and a repeatable route to clients.

100+visibility markers architected

10+clients sourced

4search and AI engines audited

What I did

Architected a 100+-marker system auditing brand citation across Google, Perplexity, Claude, and ChatGPT.
Built the client pipeline from zero through AI-industry conferences and direct outreach to founders, VCs, and partners.
Owned GTM across strategy, email, and social, including outbound into Texas and the Northeast US.
Designed, built, and shipped iyaralabs.com solo with Claude Code, 21st.dev, Google Stitch, Figma, and Midjourney.

System mapLive / 04

01Brand signals

02100+ markers

034 AI engines

04Priority actions

Audit → diagnose → improve

Toolkit

Claude Code · 21st.dev · Google Stitch · Figma · Midjourney

Trussme · Creative content and media agency

Lifecycle Marketing Manager

Resume-backed

Turned email operations into a measurable lead system.

Across a 10+-client B2B and B2C roster, the work connected campaign execution to lead quality through landing pages, custom tracking, automation, and live reporting.

30%+email MQL lift

25%+SQL lift

36 / 42campaigns above 40% opens and 6% CTR

Interface evidence

A reporting layer built for the work behind the campaigns.

Use the arrows to inspect the dashboard one screen at a time.

01 / 10

Dashboard overview

A single view across campaign volume, engagement, and delivery health.

What I did

Led a four-person email team across more than 10 B2B and B2C clients.
Built dual-purpose landing pages with custom-coded trackers and Zapier-automated lead pipelines.
Built a live client dashboard plus automated bounce and campaign reporting on Cloudflare Workers, independently using Google Anti-Gravity.

System mapLive / 04

01Campaign

02Landing page

03Lead pipeline

04Live reporting

Send → qualify → attribute

Toolkit

Lovable · Zapier · Cloudflare Workers · Email lifecycle

Bloodrec · AI healthtech

Founding Marketing Manager, Product & Growth

Resume-backed

Took a healthtech product from zero to 10,000+ users.

As the first marketing hire, the mandate was to create the GTM motion, make a technical product easier to understand, and turn user behavior into product decisions.

2,885+active users in week one

10,000+users in year one

20%lift in report uploads

What I did

Launched GTM from zero and drove the first 2,885+ active users organically in week one.
Simplified content and streamlined the user experience, cutting homepage bounce below 50%.
Used GA4-instrumented landing-page tests to lift report uploads 20%.

System mapLive / 04

01Message

02User behavior

03GA4 test

04Product action

Learn → test → compound

Toolkit

GA4 · A/B testing · GTM strategy · User feedback

Armada AI · M12-backed edge AI company

Product Marketing Manager

Resume-backed

Connected product insight, enterprise narrative, and conversion.

As sole marketing hire, the work crossed product, sales, engineering, and design: using behavioral data to reshape the website, targeted campaigns, and enterprise sales assets.

25%site conversion lift

150leads to key landing pages

20%video conversion lift

What I did

Overhauled site content and UX using GA4, GTM, and SQL performance data.
Ran user research in Amplitude, HubSpot, and Adobe Analytics, reporting findings in Tableau.
Produced enterprise sales assets, including an Armada Edge video that supported public-sector deal closes.

System mapLive / 04

01Research

02Positioning

03Experience

04Conversion

Insight → narrative → outcome

Toolkit

GA4 · GTM · SQL · Amplitude · HubSpot · Tableau

02Builder index

AI-native is a working method, not a bio line.

Public repositories that show how I turn operational friction into practical software.

Marketing operations

mailchimp-bounce-monitor-worker

A Cloudflare Worker dashboard for Mailchimp bounce monitoring.

Webhooks · scheduled checks · deliverability reporting 02

AI evaluation

skill-routing-eval

An A/B evaluation harness for measuring the effect of injected agent context.

Experimental design · repeatable evaluation · agent systems 03

Product engineering

chess-app

An offline-first chess analysis PWA with local engine support.

IndexedDB · Stockfish · offline-first product design 04

Browser automation

Jobfill-Extension

A privacy-first browser extension for job-application autofill.

Local-first data · extension UX · workflow automation 05

Marketing operations

mailchimp-reports-worker

Event-driven Mailchimp reporting built on Cloudflare Workers.

KV storage · email delivery · campaign automation 06

Agent infrastructure

claude-code-hooks

Reusable guardrails for safer, verifiable agent-assisted development.

Secret guard · verification gate · context controls

Operating principleUse AI to compress the distance between an idea, a working system, and evidence that it works.

03Range

Built across markets, stages, and business models.

Earlier work

Jaguar Land Rover

Marketing Strategy Intern · Bengaluru

202318% CTR lift · 12% conversion lift · 22% post-engagement lift

Helmer Scientific

Content Marketing Consultant · Indiana

2022—202310% conversion lift · 20% engagement lift

ERIDE NGO

Marketing Manager, part-time · Vellore

2018—2022150,000+ students reached · 30% engagement lift · ₹12 lakh raised

Education

2022—2023

Purdue University

M.S. Marketing Analytics and Management (STEM)

Top-10 US marketing program (QS)

2017—2021

VIT University

B.Tech Computer Science and Engineering

NIRF Top-20

Product & GTM

Positioning, GTM strategy, user research, copywriting, and cross-functional coordination across product, sales, engineering, and design.

HubSpot · Amplitude · Adobe Analytics · Figma

Growth systems

Lifecycle campaigns, experimentation, analytics, lead pipelines, campaign reporting, and conversion instrumentation.

GA4 · Google Tag Manager · Tableau · SQL · Zapier

AI-native delivery

Production sites, internal tools, automation, and creative workflows built directly with modern AI and web tooling.

Claude Code · Cloudflare Workers · 21st.dev · Google Stitch · Lovable

Selected certifications

HubSpot · Email, Digital, Social
Microsoft · Generative AI, Data Analysis, Project Management
Anthropic · AI Fluency

04Next

Selective by design

I’m looking for the right scale of problem.

I built Iyara Labs and the systems that let it run. My co-founder is taking over day-to-day operations; I’ll remain a shareholder. I’m exploring roles where the ownership, scale, and measurable impact make that transition worthwhile.

adarsh.shankar712@gmail.com

LinkedIn GitHub

UAE

Golden Visa · Authorized · Immediate start

India

Indian citizen · Authorized

United States

Requires cap-exempt H-1B sponsorship